Peet Serfontein & Khumbulani Kunene
Prudential Financial Inc. is a financial services company that offers a variety of products and services, including life insurance, mutual funds, annuities, pension, and retirement-related services, as well as administration and asset management. PRU is also a premier global investment manager with around $1.6 trillion of assets under management and an extensive international footprint.
Prudential services individual and institutional customers through proprietary and third-party distribution networks. The company is recognised for its financial strength, disciplined risk management and long-term focus on delivering value to policyholders and shareholders alike.
Technically, a bullish momentum signal from the Fisher Transform indicator is promising (see the insert on the main chart). In this pattern, the blue line (weekly Fisher) crossing above the orange signal line indicates that downside momentum has likely exhausted and buying strength is beginning to emerge, supporting a bullish stance.
Seasonal trends support a bullish bias. Historically, average monthly returns for PRU since 2000 suggests a seasonally supportive period from November through January.
The weekly MACD histogram shows easing downside momentum, suggesting weakening bearish sentiment and potential early accumulation.
The declining On-Balance Volume (OBV) highlights weakening buying conviction. A rebound could signal renewed institutional buying, while a continued drop would indicate distribution pressure and potential downside risk.
| Share Information | |
|---|---|
| Share Code | PRU |
| Industry | Insurance |
| Market Capital (USD) | 36.76 billion |
| One Year Total Return | -8.33% |
| Return Year-to-date | -8.01% |
| Current Price (USD) | 105.04 |
| 52 Week High (USD) | 130.55 |
| 52 Week Low (USD) | 90.38 |
| Financial Year End | December |
| The price is approaching the confluence of its 200-day and 200-week simple moving averages (SMA), which also supports a bullish case for the stock. | |
| Consensus Expectations (Bloomberg) | ||||
|---|---|---|---|---|
| FY24 | FY25E | FY26E | FY27E | |
| Headline Earnings per Share (USD) | 12.62 | 14.28 | 14.87 | 15.84 |
| Growth (%) | 13.15 | 4.12 | 6.54 | |
| Dividend Per Share (USD) | 5.20 | 5.40 | 5.59 | 5.79 |
| Growth (%) | 3.85 | 3.57 | 3.43 | |
| Forward PE (times) | 7.36 | 7.06 | 6.63 | |
| Forward Dividend Yield (%) | 5.14 | 5.32 | 5.51 | |
| Medium-term growth prospects are steady, and the stock offers an attractive hard currency dividend yield. | ||||
Buy/Sell Rationale:
Technical Analysis:
Fundamental view:
| Share Name and Position | ADTN - Stop Loss (Close the position) |
ETN - Buy (Continue to hold) |
COST - Buy (Continue to hold) |
ABNB - Buy (Continue to hold) |
|---|---|---|---|---|
| Entry | 9.28 | 334.86 | 937.50 | 122.89 |
| Current Price | 7.91 | 377.72 | 940.74 | 122.35 |
| Movement | -14.8% | +12.8% | +0.3% | -0.4% |
| Comment | The stock hit its stop-loss level, prompting the position to be closed. | A price developing wave b of the Elliott Wave price theory remains of interest. Remains above its 200-day SMA. Muted downside price momentum is supportive. Our profit target is $395.00 with a trailing stop-loss at $353.50. | A developing bullish pennant pattern remains of interest. Remains below its 200-day simple moving average. Fading downside price momentum is supportive. Our profit target is $1 038.00 with a trailing stop-loss at $898.00. | A developing symmetrical triangle pattern remains of interest. Dipped below its 200-day simple moving average. The start of downside price momentum is a concern. Our profit target is $141.00 with a trailing stop-loss at $116.00. |
| Time to exit | - | 28 April 2026 | 16 January 2026 | 29 December 2025 |
| Share Name and Position | OTIS - Buy (Continue to hold) |
KMI - Buy (Continue to hold) |
KR - Buy (Continue to hold) |
NOW - Buy (Continue to hold) |
|---|---|---|---|---|
| Entry | 91.43 | 26.74 | 66.88 | 937.91 |
| Current Price | 90.70 | 25.84 | 63.76 | 887.57 |
| Movement | -0.8% | -3.4% | -4.7% | -5.4% |
| Comment | The formation of a developing symmetrical triangle pattern remains of interest. Remains below its 200-day SMA. Upside price momentum that halted is a concern. Our profit target is $100.00 with a trailing stop-loss at $88.00. | The combination of a sustained uptrend in price and supportive AI-based forecasts remains of interest. Remains below its 200-day simple moving average. Downside price momentum is a concern. Our profit target is $30.00 with a trailing stop-loss at $25.34. | A developing rising wedge pattern remains of interest. Dipped below its 200-day simple moving average. Strong downside price momentum is supportive. Our profit target is $76.00 with a trailing stop-loss at $63.00. | The emergence of wave one continues to signal a shift in momentum from accumulation to early expansion and remains of interest. Dipped below its 200-day SMA. The start of downside price momentum is supportive. Our profit target is $1 070.00 with a trailing stop-loss at $885.00. |
| Time to exit | 17 December 2025 | 7 November 2025 | 26 January 2026 | 8 January 2025 |
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