By Peet Serfontein & Khumbulani Kunene
ServiceNow is a US-based enterprise software company that designs, develops, and markets a cloud computing platform to help companies manage digital workflows for enterprise operations. The company serves customers worldwide with a strong presence in North America.
Headquartered in Santa Clara, California, the company, through its Now Platform, specialises in cloud-native workflow automation that enables organisations to digitise and automate business processes across IT, HR, customer service, security and more. The Now Platform helps business leaders realise value from these investments by incorporating advanced technology into the flow of work, end-to-end across the enterprise, for every department and persona.
Technically, the main chart depicts a clear Elliott Wave structure, showing alternating peaks and troughs consistent with cyclical price movements. The emergence of Wave one signals a shift in momentum from accumulation to early expansion, confirming renewed buyer interest and strengthening market sentiment.
Seasonal trends support a bullish bias. Historically, average monthly returns for NOW since 2000 suggests a seasonally supportive period from November through January.
Fading downside price momentum per the MACD histogram and the recent sideways trajectory of the on-balance volume (OBV) indicator also supports our bullish view.
| Share Information | |
|---|---|
| Share Code | NOW |
| Industry | Software & Services |
| Market Capital (USD) | 195.09 |
| One Year Total Return | -1.59% |
| Return Year-to-Date | -11.53% |
| Current Price (USD) | 937.91 |
| 52 Week High (USD) | 1 198.09 |
| 52 Week Low (USD) | 678.66 |
| Financial Year End | December |
| The price is testing its 200-day simple moving average (SMA) from below, which also supports a bullish case for the stock | |
| Consensus Expectations (Bloomberg) | ||||
|---|---|---|---|---|
| FY24 | FY25E | FY26E | FY27E | |
| Headline Earnings per Share (USD) | 13.92 | 16.95 | 19.91 | 23.94 |
| Growth (%) | 21.77 | 17.45 | 20.26 | |
| Dividend Per Share (USD) | 0.00 | 0.00 | 0.00 | 0.00 |
| Growth (%) | - | - | - | |
| Forward PE (times) | 55.33 | 47.11 | 39.18 | |
| Forward Dividend Yield (%) | 0.00 | 0.00 | 0.00 | |
| Medium-term growth prospects remain positive, with momentum expected to be sustained over the next few financial periods. | ||||
Buy/Sell Rationale:
Technical Analysis:
Fundamental view:
| Share Name and Position | ETN - Buy (Continue to hold) |
ADTN - Buy (Continue to hold) |
ABNB - Buy (Continue to hold) |
|---|---|---|---|
| Entry | 334.86 | 9.28 | 122.89 |
| Current Price | 376.01 | 10.29 | 128.01 |
| Movement | +12.3% | +10.9% | +4.2% |
| Comment |
A price developing wave b of the Elliott Wave price theory remains of interest. Remains above its 200-day SMA. Muted downside price momentum is supportive.
Our profit target is $395.00 with a trailing stop-loss at $352.00. |
The ability of the price to hold firm around historically active trading ranges remains of interest. Crossed above its 200-day simple moving average. Upside price momentum is supportive.
Our profit target is $11.50 with a trailing stop-loss at $8.50. |
A developing symmetrical triangle pattern remains of interest. Testing its 200-day simple moving average. Fading downside price momentum is supportive.
Our profit target is $141.00 with a trailing stop-loss at $119.80. |
| Time to exit | 28 April 2026 | 22 December 2025 | 29 December 2025 |
| Share Name and Position | KR - Buy (Continue to hold) |
OTIS - Buy (Continue to hold) |
COST - Buy (Continue to hold) |
|---|---|---|---|
| Entry | 66.88 | 91.43 | 937.50 |
| Current Price | 67.69 | 91.30 | 924.16 |
| Movement | +1.2% | -0.1% | -1.4% |
| Comment |
A developing rising wedge pattern remains of interest. Continues to test its 200-day simple moving average. Fading downside price momentum is supportive.
Our profit target is $76.00 with a trailing stop-loss at $63.60. |
The formation of a developing symmetrical triangle pattern remains of interest. Remains below its 200-day SMA. Upside price momentum is supportive.
Our profit target is $100.00 with a trailing stop-loss at $88.00. |
A developing bullish pennant pattern remains of interest. Remains below its 200-day simple moving average. Fading downside price momentum is supportive.
Our profit target is $1 038.00 with a trailing stop-loss at $898.00. |
| Time to exit | 26 January 2026 | 17 December 2025 | 16 January 2026 |
| Share Name and Position | KMI - Buy (Continue to hold) |
|---|---|
| Entry | 26.74 |
| Current Price | 26.08 |
| Movement | -2.5% |
| Comment | <
The combination of a sustained uptrend in price and supportive AI-based forecasts remains of interest. Dipped below its 200-day simple moving average. Downside price momentum is a concern.
Our profit target is $30.00 with a trailing stop-loss at $25.40. |
| Time to exit | 7 November 2025 |
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